3 Essential Reasons to Use Peering
We consume more and more internet-based services and the need for peering is growing at a tremendous pace.
Peering provides great value for Internet Service Providers (ISPs) and Content Delivery Networks (CDNs) and has been the most reliable model for Internet traffic exchange for over 20 years.
Peering participants establish peer-to-peer connections for different reasons depending on their business needs and goals. In our previous article, we touched upon the topic of the Peering essence and the list of its key advantages.
Let's take a closer look at 3 main reasons to start peering at an IXP and become part of the global network connectivity.
- Reduced IP transit costs
Using the IP transit service without connecting to an IXP is not financially profitable. Peering ensures a more direct route of traffic between the networks while at the same time reducing the burden on those high-priced IP transit services. Calculate the total data exchange costs carefully. In case sending your traffic through Internet Transit services proves to be more expensive than exchanging traffic in peering relationships, make a rational decision and start searching for a suitable IXP you can connect to and exchange traffic more efficiently.
- Greater Control over the traffic flows
Peering allows monitoring and managing network traffic to ensure a fast connection and deliver qualitative content to the end-users. Peering parties can enjoy a much higher level of autonomy by deciding the way they route their traffic and to which part of the Internet space. Thus they can easily adjust routing to keep a reliable connection and avoid network issues. In the case of IP transit, the traffic passes through the Internet following the path that the transit provider decides to use. If a problem with a slow connection or packet loss occurs, the network will remain dependent on the transit provider.
- Transparent pricing: pay-per-use
Some ISPs apply usage-based traffic billing and charge customers based on the amount of traffic they send and receive. Considering that latency and traffic loss seriously restrict traffic use, ISPs strive to provide their customers with the lowest-latency, lowest-packet-loss Internet transit service and as much bandwidth as possible. Such an approach helps them to substantially increase their revenues.
As you can see, peering can have a high impact on your business activity and enhance your network connectivity.
Right now is a perfect time to try using it!